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Digital Marketing Manager

Salary £35,000 - £40,000 per year (A mix of partly home-based and working onsite - Richmond, Swaledale, North Yorkshire Dales)

**A mix of partly home-based and working onsite between their two premises**

This is a great opportunity to join a successful business located in North Yorkshire.

Our client runs two very charming traditional country inns, with one dating from the 13th century, providing guests with contemporary accommodation, and great food that is all locally sourced, ensuring their customers have a first-class experience, every time they stay, or visit.

This is a brand-new role in the business and will give the successful candidate a real chance to make their mark as a creative marketing expert.

What we need from you as a Digital Marketing Manager:

Proven experience working in a similar marketing role, with the ability to demonstrate your experience and success
You must be able to get to their 2 sites in North Yorkshire
You will need to have a good understanding of digital marketing concepts and best practice
Used to leading marketing projects and managing people – especially with gathering content from staff to strengthen brand awareness
Be experienced with all things marketing on social media such as Facebook, Instagram, TikTok, and YouTube both in terms of organic posting and paid advertising
Knowledge of website CMS and marketing automation tools
Proficiency in developing and overseeing email marketing initiatives – campaigns, etc
Great at writing content, creative
Experience with web analytic tools such as Google Analytics
Experience using MS Office and all Adobe software within the industry
Implementation of Affiliate/Influencer marketing for the business
Be commercial with management reports highlighting bestselling products/services and categories to push on paid ads and socials

Desirable:

Hospitality, weddings, music or events experience
Degree in Marketing

What this role involves:

Social Media management across Facebook, Instagram, TikTok and YouTube
Sourcing, negotiating, and organisation of influencers and creators
Running Email marketing campaigns
Database building and management
Develop and manage a social media revenue stream
Working with onsite managers and staff to capture content, pictures etc
Managing deadlines and workflows
Develop a schedule of marketing activity and content annual, weekly, and daily
E-commerce shop development
Manage onsite marketing, POS, and upselling opportunities

Salary: £35,000 - £40,000 per year. Hours: Working Monday to Friday 9.30am – 5pm – flexible. Some weekend work might be needed to capture content, photos, etc for the role.

Benefits: